NATURE OF THE LOGISTICS / SUPPLY CHAIN PRODUCT
*** Classifying Products
~ Definition ~ Is the kind of product that are directed to ultimate customer (end user).
~ Divided to two, Consumer Product and Industrial Product
~ Consumer Product is divided by three kinds of product
1. Convenience Product
2. Shopping Product
3. Specialty Product
~ Divided to two, Consumer Product and Industrial Product
~ Consumer Product is divided by three kinds of product
1. Convenience Product
2. Shopping Product
3. Specialty Product
Consumer Product
Convenience Product
Is a goods or services that consumers purchase frequently. immediately, and with little comparative shopping.
eg : Banking Service, Food, Tobacco Items
eg : Banking Service, Food, Tobacco Items
Shopping Product
Product that consumer are willing to seek and compare (shopping many location, comparing price, quality, performance)
and making purchase only after careful deliberation.
eg : Fashion Clothes, Automobiles, Medical Care
and making purchase only after careful deliberation.
eg : Fashion Clothes, Automobiles, Medical Care
Specialty Product
Product that buyers are willing to expand a substantial effort and often to wait a significant amount of time in order to acquire them.
eg : Custom Made Automobiles, House
eg : Custom Made Automobiles, House
Industrial Product
Classification 1
Part of finished product. (Raw Material, Component Part)
Classification 2
Part of manufacturing process. (Building, Equipment)