PRODUCT CHARACTERISTIC
Weight - Bulk Ratio
High Density
![Picture](/uploads/1/3/7/6/13769797/8337937.jpg?208)
~ Good utilization of transport equipment and storage facilities.
~ Easy to move / stuck.
eg : canned product
~ Easy to move / stuck.
eg : canned product
![Picture](/uploads/1/3/7/6/13769797/8357427.jpg?209)
~ High transportation and storage cost.
~ Hard to stuck.
eg : potato, inflated beach balls
~ Hard to stuck.
eg : potato, inflated beach balls
Value Weight Ratio
Low value weight ratio
![Picture](/uploads/1/3/7/6/13769797/602759.jpg?203)
~ Low storage cost, high transportation cost.
eg : Coal, Iron ore, sand.
eg : Coal, Iron ore, sand.
High value weight ratio
![Picture](/uploads/1/3/7/6/13769797/79776.jpg?207)
~ High storage cost, low transportation cost.
eg : Gold, Jewelry
eg : Gold, Jewelry
Substitutability
Second choose brand that have very little difference between them.
eg : Nike and Adidas
eg : Nike and Adidas
Risk Characteristics
Product that have the features of perish ability, flammability, value, tendency to explode, and ease of being stolen.
eg : fruit, vase, petrol
eg : fruit, vase, petrol